Milena

Picture this. It's early spring of 2020, you have a global pandemic on your hands, your whole team is moving to work remotely, and you're about to craft a campaign that will bring Microsoft's products into people's homes this holiday. Where do you start?

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I found a solution in a scalable, modular world of ornaments, gifts and stylized creatures. The system enabled merchandizers to adapt to last-minute product availability and offers. In the face of the unknown, we wanted to give flexibility to choose the appropriate tone, just before the season begins.