Ultimate Game Sale - 2021 Annual Xbox Sale
Xbox has several promo beats, yet Ultimate Game Sale is the biggest non-holiday sale of the year. Gamers await to save up to 80% on their favorite games and accessories.
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The main task for the creative team was to provide a fun tablecloth for light storytelling and feature offers.
We found inspiration in vibrant orbs, digital space, and frontiers that easily adapt and come alive in animation.
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UGS is smaller in scope but gave us a lot to play with. Pure fun.
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Credits:
Creative Lead: Milena Dedijer
Art Directors: Stefanie Lo, Sam Streusser
Designer and Concept Artist: Michelle Hatcher
Designers: Sarah Ervine, Rachel Poulin, Joel Browne
Editorial Lead: Melanie Blume
Copywriter: Rebecca Wagner
Senior Designers: Thomas Rhee, Rachel Poulin
Animation: Jovan Nedeljkovic
Program Manager: Tina Muzzy
Project manager: Wendy Fernandez